Matt Brunini successfully founded MBC Strategic in 1998, establishing relationships with large and highly-respected investment firms, including AIG/SunAmerica, Principal Financial, and Russell Investments. Matt develops the overall investment marketing and communications approach for each client, oversees content creation, and manages the creative and production staff. Matt has been leading financial marketing initiatives for nearly two decades and is able to synthesize technical concepts into succinct and actionable financial and investment brand strategy, core messaging, sales tools, web and print materials, and press strategies. His specialties are in his effective target audience analysis, marketing concept and content efficiency, and in his depth of investment industry knowledge. Matt stays at the forefront of the investment services marketing industry and has extensive experience and expertise in developing marketing materials for a wide range of end users, from retail investors to financial advisors and highly-sophisticated institutional investors.
Prior to embarking on an entrepreneurial path, Matt Brunini was a copywriter and product manager for a large consumer-focused investment firm owned by a major bank. Matt helped the company establish brand awareness and grow assets through multiple marketing mediums and distribution channels. He also developed and chaired an advisory group that served as liaison between portfolio management and the brokerage community and helped create, shape, and market a flagship asset allocation product into a multi-billion dollar success.
Matt also gained significant experience working in financial services marketing and product development for a large brokerage firm as well as for a boutique investment bank. He performed due diligence analysis on investment product fit, style, and suitability, as well as creating and enacting strategic marketing plans. Before joining the investment marketing community in 1993, Brunini graduated with honors in Business Economics from the University of California at Santa Barbara.
- Katherine Feshchenko
- Andrea Lai
- Christopher Park
- Reed Brenchley
- Niko DeCesare
- Karen Labuca
- Marta Castillo
- Matt Washington
- Allison Taslim
- Matthew Kubasak
- Nick Minas
Brand Strategy Consultant
Matt's Recent Articles
- MarCom Awards MBC Strategic with Multiple Marketing, Branding, and Website Awards for its Investment Client Work
- Los Angeles financial and investment branding agency MBC Strategic recently won a range of MarCom awards, demonstrating excellence in marketing and branding across mutual funds,…
- Mutual Fund Marketing and Branding – Building More Effective Materials
- Mutual funds are like any other product. While certainly ripe with operational complexities, they have a target market, fill customer needs, create customer benefits and…