MBC Strategic

Nick Minas
Brand Strategy Consultant

Los Angeles

Nick Minas is a senior-level marketer with 20+ years of experience and a focus on brand/marketing strategy, brand management, market research and creative concept development. Nick has significant experience with financial and investment services with a background that covers both client and agency consulting and marketing. Working with MBC he contributed brand strategy and research across finance, investment banking and investment service providers on several award-winning projects. Throughout his career, he has worked with companies such as Russell Investments, Ford Motor Company, AT&T, Marriott, Travel Channel, Nabisco, Campbell Soup Company, Southwest Airlines, Blue Shield, Southern California Edison, UCLA, The New York Times and American Museum of Natural History.

As a researcher and strategic planner, Nick has worked with a vast array of research methodologies and across all key customer touchpoints. His research background includes focus groups, in-depth interviews, in-home ethnographies, segmentation, brand/market tracking, stakeholder interviews, concept testing, conjoint analysis, advertising testing, survey research, web metrics, market observations, competitive analysis, industry analysis, trend analysis, communications audits, retail audits and product/design clinics.

Nick began his career in advertising account management at FCB and Lowe & Partners in New York City. He has also performed strategic planning and research at leading advertising agencies Y&R/Wunderman (Irvine, CA), RPA (Santa Monica, CA) and Saatchi & Saatchi (Los Angeles, CA). Nick holds an M.B.A. in Marketing and Finance from The University of Chicago Booth School of Business and a B.A. in Economics from Dartmouth College.

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