Gurtin Municipal Bond Management
As a $10 billion municipal bond manager with a roster of high net worth clients, Gurtin Municipal Bond Management felt it was time for their brand and materials to match their sophisticated approach as an asset manager. Gurtin approached MBC Strategic to perform a comprehensive rebrand encompassing new messaging, logo, identity, website, marketing materials, and even company t-shirts.
The team at MBC responded by creating something unique and sophisticated to match Gurtin’s approach and core values, communicating their most important trait – comfort – to both advisors and investors in delivering the highest level of research, innovative municipal strategies, client service and investment support. The firm announced a strategic acquisition by PIMCO in the fourth quarter of 2018.
Case Studies
Services
ESG Impact Investment Marketing, Advertising, Brand Strategy, Identity, Investment Copywriting, Print, Publications, Website
Industries
RIA, Asset Management, Finance, Mutual Funds
Awards
-
2016 Marcom Award Platinum
Branding Refresh -
2017 Interactive Media Awards - Best in Class
Financial Services -
2018 dotCOMM Award Gold
Website, Finance