MBC Strategic News
3 MarCom Award-Winning Investment Branding Projects – Highlighted!
MBC Strategic, a firm wide dedication and focus to the investment branding space, was recognized with three MarCom awards 2017. The award-winning investment marketing work covered three separate financial rebranding projects, spanning municipal bond managers to sovereign wealth family offices and global institutional asset managers—taking home two Platinum awards and one Gold. The MarCom Awards celebrate true excellence across all marketing and communications projects, and are an honor bestowed to only the highest caliber of effectiveness in the greater financial marketing and communications channels.
Within the financial and investment services marketing space, a growing competition due to changing regulations, and an increase in competitors, ideas, and product types have all underscored the need for differentiation and branding identity for many financial services and investment firms. These factors have also increased the threshold for the highest quality marketing and branding efforts—regardless of company size. Hedge fund, fintech, and ESG fund branding have all experienced a renewal in attention as investors have increasingly taken a deeper interest in their own financial needs and options. Fund and asset managers have also become more diligent as to how they communicate their differentiated value proposition to target audiences and investors.
MBC Strategic, an award-winning investment marketing firm dedicated to the financial services space for nearly two decades, works on a variety of financial services-related projects including comprehensive rebrands, website design and development, investment marketing materials for financial services companies, brand identity, and advertising for hedge funds, mutual funds, bond managers, and private equity firms.
See the award-winning financial branding projects MBC Strategic was recognized by MarCom for below.
Morood Investment Company
Morood was looking to leverage its status as a family office working with some of the wealthiest families in the world, through its affiliated Morood Investment Companies, allowing the company to expand its offerings to a larger audience across the world. Morood offered unique investment opportunities in real estate, private equity, structured capital, and capital markets. MBC decided to highlight the exclusivity and prestige Morood naturally embodied, and worked to carefully highlight how the two divisions together provided a unique access for its ultra-high net worth clientele. MBC also decided to elevate the use of imagery and content to create an emotional connection, driving brand loyalty in the process. The fully responsive family office and investment company website featured a new structure leveraging each division’s focus and creating a visual impact. This international investment company rebrand project also positioned Morood as the “go-to” provider of both portfolio management and family office services for investors in Saudi Arabia.
Strategic Global Advisors sought to initiate a marketing strategy and website to increase brand identity through clear messaging, and update its look with sleek and more forward-looking design. MBC’s team of brand strategists decided to leverage SGA’s clearest emotional benefit – peace of mind, as well as a number of unique differentiators including its fully integrated investment process and combination of systematic and fundamental approaches. MBC Strategic executed on these concepts and created a deliberate and insightful messaging platform, visual identity, fact sheets, presentation deck, and a responsive website that utilizes an intelligent cookie system to serve the appropriate content, downloads, and materials to both institutional and retail investors. MBC also portrayed SGA’s unique utilization of both a systematic and human approach in its investment approach through a layering of images showing both the thought and computational analysis behind each decision.
As a part of a rebrand, MainLine West was looking for a comprehensive messaging platform, brand strategy, presentation materials, identity materials, and website. MBC Strategic identified MainLine’s key emotional benefit – trust, and knew its investors would identify with the promise that MainLine offered investment opportunities without compromise. The fully responsive website MBC Strategic built utilized a flexible and customized investment company content management system, allowing MainLine to easily add and manage private fund content. The new brand story and visual identity communicated a sense of warmth and trust, and its visual style explored historical connotations to imbue upon the brand the qualities of strength, quality, efficiency, and reliability. These factors helped demonstrate a divergence and contrast between Wall Street and MainLine, communicating that MainLine West offered an alternative option to municipal investing.
Learn more about our financial and investment branding services, or get in contact with us here.
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world. The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
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