MBC Strategic

MBC Strategic News
Category: Hedge Fund Branding

What’s in a Name? How Emerging Markets Got a Market-Wide Investment Rebrand

Today, raising assets for an emerging markets fund is much more straightforward than in years past. The class is much more pervasively used and tracked,…

5 Website Must-Haves for Investment Companies

What’s the first thing a potential client does when they’re curious about your investment strategy? They visit your website. As the digital face of your…

Marketing and Branding Can Help Hedge Funds Fight Back

Anyone following the recent news covering hedge funds has likely seen a barrage of doom and gloom showering the industry. Hedge fund marketing has turned…

Sustainable, ESG and Impact Investment Marketing Should be Rising to Top of Mind for Money Managers

In the ever-changing sea of investment products, trends and offerings, the importance of sustainable investing is growing significantly in the eyes of investors, advisors and…

How Hedge Funds Can Cut Through the Noise: Branding

As the financial industry continues to adapt to changes and new regulations, debates continue on which might be in store for the future of the…

Preqin Hedge Fund Study Underscores Need for Alternative Investment Branding and Marketing

According to the latest hedge fund study by Preqin, 65% of investors were satisfied with hedge fund returns in 2014, and plan to increase their…

Hedge Fund Marketing and Advertising to Get Best Practices Guidelines

Bloomberg Alternatives Marketing Council formed after Hedge Fund marketing in 2014 ramps upLast month Bloomberg announced the Bloomberg Alternatives Marketing Council – a panel of marketing,…

Effective Hedge Fund Branding and Website Design Now More Important than Ever

The phrases “hedge fund marketing” and “hedge fund public relations” have already begun to mean something different than in previous years. Early in 2013, SEC…