MBC Strategic

MBC Strategic News
Category: Alternative Investment Marketing

What’s in a Name? How Emerging Markets Got a Market-Wide Investment Rebrand

Today, raising assets for an emerging markets fund is much more straightforward than in years past. The class is much more pervasively used and tracked,…

5 Website Must-Haves for Investment Companies

What’s the first thing a potential client does when they’re curious about your investment strategy? They visit your website. As the digital face of your…

Marketing and Branding Can Help Hedge Funds Fight Back

Anyone following the recent news covering hedge funds has likely seen a barrage of doom and gloom showering the industry. Hedge fund marketing has turned…

Investment Branding Recognition from MarCom Awards

Over the last few years, companies have dedicated much more effort to financial marketing, thoughtful investment website design and development, and financial services branding projects given the significant value and impact these branding efforts have on their customers.

Riding the Wave of SRI and ESG Investment Marketing

Environmental, social and corporate governance (ESG) investment strategies and socially responsible investing has been around since the 70s but its popularity has skyrocketed in recent years. Managers should build a strong and compelling story behind why they engage in ESG investing and use that as a tool to find and connect with like-minded investors.

Sustainable, ESG and Impact Investment Marketing Should be Rising to Top of Mind for Money Managers

In the ever-changing sea of investment products, trends and offerings, the importance of sustainable investing is growing significantly in the eyes of investors, advisors and…

MarCom Awards MBC Strategic with Multiple Marketing, Branding, and Website Awards for its Investment Client Work

Los Angeles financial and investment branding agency MBC Strategic recently won a range of MarCom awards, demonstrating excellence in marketing and branding across mutual funds,…

A New World of Private Equity Branding and Marketing Alternative Asset Classes

As new structures, access and investment vehicles develop, the mystery, exclusivity, and barriers surrounding private equity, venture capital, and even angel investing are now crashing…

MBC Strategic Garners Multiple IFCA Financial Communication Awards

Specializing in investment and financial services branding, advertising and marketing, MBC Strategic takes additional pride in being recognized for its works amongst its peers within…

Hedge Fund Social Media Usage Set to Increase to 75% Among Leading Funds

Hedge Funds, once known for their black box strategies and a tendency towards secrecy, have recently changed the narrative, becoming increasingly active on online and…

Impact Investment Marketing Saves the Day by Connecting Finance and Emotion

Just like other kinds of sustainable products, branding and advertising for impact investment companies is required to make the connection between objective performance and human emotion. In finance, this is even more vital.

Successful Rollout of a Custom Real Estate Investment Website Application

When marketing large portfolios of assets, there is a significant level of information relating to the due diligence and analytics for each asset that must…

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