MBC Strategic

MBC Strategic News
Category: Financial Services Marketing

3 MarCom Award-Winning Investment Branding Projects – Highlighted!

MBC Strategic, a firm wide dedication and focus to the investment branding space, was recognized with three MarCom awards 2017. The award-winning investment marketing work…

What’s in a Name? How Emerging Markets Got a Market-Wide Investment Rebrand

Today, raising assets for an emerging markets fund is much more straightforward than in years past. The class is much more pervasively used and tracked,…

5 Website Must-Haves for Investment Companies

What’s the first thing a potential client does when they’re curious about your investment strategy? They visit your website. As the digital face of your…

Small to Mid-Sized Investment Managers Can Get a Big Boost with the Right Marketing

For many small to medium investment managers, the current financial marketing landscape feels like David & Goliath.

Advances in Fintech Make the Human Element Even More Important in Financial Marketing and Communication

Athough new firms have moved a large portion of their services online and to mobile, it’s becoming increasingly important to maintain a human element in financial marketing.

Investment Branding Recognition from MarCom Awards

Over the last few years, companies have dedicated much more effort to financial marketing, thoughtful investment website design and development, and financial services branding projects given the significant value and impact these branding efforts have on their customers.

Sustainable, ESG and Impact Investment Marketing Should be Rising to Top of Mind for Money Managers

In the ever-changing sea of investment products, trends and offerings, the importance of sustainable investing is growing significantly in the eyes of investors, advisors and…

What Factors Most Impact How Much Capital You Raise? The Answer Might Surprise You!

On an overarching level, almost everyone knows that trust, above all, is the single most important factor for your asset management brand. But how does…

A New World of Private Equity Branding and Marketing Alternative Asset Classes

As new structures, access and investment vehicles develop, the mystery, exclusivity, and barriers surrounding private equity, venture capital, and even angel investing are now crashing…

MBC Strategic Garners Multiple IFCA Financial Communication Awards

Specializing in investment and financial services branding, advertising and marketing, MBC Strategic takes additional pride in being recognized for its works amongst its peers within…

Preqin Hedge Fund Study Underscores Need for Alternative Investment Branding and Marketing

According to the latest hedge fund study by Preqin, 65% of investors were satisfied with hedge fund returns in 2014, and plan to increase their…

Hedge Fund Social Media Usage Set to Increase to 75% Among Leading Funds

Hedge Funds, once known for their black box strategies and a tendency towards secrecy, have recently changed the narrative, becoming increasingly active on online and…

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