White Paper: The Asset Manager’s Guide to Rebranding
Creating a branding roadmap for mid-sized investment management firms
Similar to the systematic due diligence required of asset managers and investment professionals when vetting opportunities, marketing rebrands demand extensive mapping, brainstorming and research to ensure a successful end result.
This asset management-focused white paper provides a unique look into the rebranding process, from figuring out the why, to creating a plan of action and then executing on that plan. The main points we will cover are:
- The primary reasons to rebrand
- The main functions of a rebrand
- The general roadmap & strategic process for a rebrand
With this information, you can accurately assess whether or not your firm should take part in a brand refresh, while also providing the tools necessary to develop a truly effective rollout.
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