MBC Strategic Receives Asset Manager Website of the Year Award from Fund Intelligence for Polen Capital Redesign

MBC Strategic has been awarded the prestigious honor of the 2020 Asset Management Website of the Year from Fund Intelligence for their work on the Polen Capital website and brand redesign that launched early this year. Polen took home the award, edging out the other finalists, Franklin Templeton, MassMutual Funds, Federated Homes and Maquarie Investment Management in asset management website design category that Fund Intelligence noted was deluged with submissions.

The Fund Intelligence Mutual Fund Industry and ETF Awards are highly coveted industry awards that recognize and reward the people and organizations whose excellence, achievement and contributions to the mutual fund and ETF industry have stood out. Speaking of the honor, MBC Strategic founder Matt Brunini comments, “We are absolutely thrilled to win this award along with Polen Capital. They have such a unique and talented team, a rigorous investment process, and a very interesting brand story that really came to life digitally. Telling their story across their rebranded materials and new website was a lot fun for our entire creative team.”

In 2019, Polen Capital approached MBC Strategic with the goal of conveying a better essence of who they are as a company by modernizing their design and messaging strategy to more accurately reflect their capabilities and extensive experience in growth equities.  

It was important for Polen to elevate their commitment to quality and demonstrate that their dedication extends beyond their work as investment managers to their clients, beneficiaries, employees and the community where they work and live. The firm had also embarked on a global management and distribution strategy that needed to be reflected in its brand and messaging.

A vibrant color palette was selected to bring the brand to life across its touchpoints, driving differentiation through design. The complete assets reflect Polen Capital’s research and focus in scouring the world for the best investments and sharing their mindset with their colleagues, partners, and clients.

MBC Strategic helped them to tell their story while capturing the firm’s personality and voice. Polen’s dedication to continuous improvement and dedication to the people for whom they invest is their Why. MBC captured that Why with the core message of how the firm delivers for clients, investors, employees and community they serve by “Going Beyond” in all they do.

As part of the award-winning asset management website submission, a spokesperson at Polen Capital noted, “New clients now have a resource to consult beyond initial pitch presentations. We can encourage them to visit our website for a dynamic view of our investment philosophy and real-time perspectives from our portfolio managers, in addition to what we produce on a quarterly basis.”

The new brand and PolenCapital.com launched in January 2020, already showing a spike in page views and unique visits while significantly reducing page load times. The firm has already shown a significant rise in AUM.

To read more about this award-winning rebrand of an equity asset management firm, please click here.

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