MBC Strategic Receives Two 2023 Web Marketing Association WebAwards
MBC Strategic has been awarded two Web Marketing Association WebAwards for Best Investment Website of 2023 for Buckingham Strategic Wealth—an independent registered investment advisor and Outstanding Website for Preservation Equity Fund Advisors—a real estate private equity fund manager. MBC is honored to receive these awards for investment website excellence, and proud to share recognition with each company nominated.
Buckingham’s multi-purpose investment storytelling website covers seven key topics to support advisors and their clients in better understanding every step of the planning, investing and portfolio management process, with the support of data-driven infographics and immersive and interactive visual components. The data-based immersive site allows for deep linking to specific topics, such as harmonizing life and financial plans, the science of Buckingham’s portfolio strategy or an investors path to personalization. As an interactive investment education website, the site was designed for different companies within the Buckingham family and supported by a range of accompanying campaign print and presentation assets.
Preservation Equity Fund Advisors’ website included updated brand messaging and content. MBC provided strategic messaging around their Preservation Equity Funds—designing and building a new site inspired by the existing logo and brand framework. Building upon the logo, the design language was carried throughout the angle points alluding to growth, opportunities and the betterment of community and the world with investments in affordable housing. MBC integrated the logo and colors into the icons for a cohesive brand identity across all touch points, along with creating a tagline that truly differentiates the firm’s mission, articulating their why.
The Web Marketing Association was founded to help set a high standard for Internet marketing and development of the best websites. The organization is made up of top marketing, advertising, PR, and website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. Now in its 18th year, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries, while setting the standard of excellence for all website development.
The WebAward Competition is held by the Web Marketing Association and is open to all organizations and individuals involved in the process of developing web sites for organizations, companies and the government.
To learn more about MBC Strategic and how to improve your financial and investment marketing and branding solutions, contact MBC Strategic today.