Kensington Asset Management sought out the help of MBC Strategic to refresh their brand, messaging, logo and visual identity in 2024. The risk-driven, quantitative asset management firm was looking for modern and engaging look to unify its unique mix of quantitative SMAs, mutual funds and ETFs.
After detailed research, the team at MBC proposed a modern, vibrant and geometrical approach to the visual language and color palette, highlighting the dynamic, outcome-optimized investment approach. The asset management website design and development project launched in early 2025.
