Comprehensive Commercial Real Estate Website
Large-Scale Web Design and Development
Challenge
NAI Global is a leading commercial real estate firm powered by the largest organization of independent commercial real estate brokers in the world. They combine an international presence with local expertise and industry leading resources, offering customized commercial real estate solutions to property owners, tenants, and developers to help bring partners and properties together.
NAI approached MBC to update their messaging and create a sophisticated website solution for both NAI Global and their network of members worldwide. The firm wanted to communicate their capabilities, culture and skill as a commercial real estate company and member organization while creating an easy to navigate site with impactful design and deep API hooks and integration.
Strategy
MBC conducted extensive due diligence regarding company history, competitive analysis, stakeholder interviews and design exploration, recommending clear and concise messaging within a simple, user-friendly site to engage both clients and independent brokers equally.
We found that a streamlined user journey that allows each audience to easily discover and clearly visualize the benefits and resources that NAI provides would properly engage both groups. The messaging took a similar tone, speaking directly to clients and brokers, providing each with tailored stories to promote NAI as a global brand with local expertise.
results
The updated website is a strong example of streamlined simplification, creating unique interplay between a centralized global brand and a network of localized partner brands, and allowing users to observe the full scope of NAI and its member brokers without having to search and. The site works seamlessly across devices, providing web, mobile and tablet users with a clean and sophisticated user experience with a significant increase in performance though agent and location search API integrations.
NAI’s rebrand was launched in November 2020 with a modern, sleek aesthetic for both NAI Global and their member sites, providing an elevated user experience through responsive design. The project won a Real Estate Standard of Excellence in Web Development from WebAwards and an Honorable Mention from dotCOMM for Financial Website Design.
