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Institutional Asset Management Website Design
Website design for Cambiar Investors
Challenge
Cambiar Investors, a $16 billion institutional asset manager focused on global relative value equity investing across a range of SMA strategies and mutual funds approached MBC Strategic in 2018 to redesign its website.
The firm was looking for a new look, interactive animation and increased engagement across its website—with an audience of institutions, financial advisors and retail investors.
Strategy
After a messaging exercise, MBC Strategic created a very forward design framework, with full screen content across long scrolling visual pages. The site also would include animated fund and strategy pages with interactive charts and automated content.
Another integral part of the site design was a deep library of insights with a variable design scheme and horizontal scrolling layout. The design strategy also included site navigation and an interactive company timeline.
Results
The institutional asset management website launched in 2018, and was immediately well received across the investment community, with its powerful imagery and animated data visualization. The site also personalizes the asset management firm with custom photography centered in authenticity and accessibility.
The project won a Gold Award from dotCOMM in 2019, a Standard of Excellence WebAward in 2019, and a Star Awards for Advisor Website in 2020.
