Private Equity Fund Rebrand
Award-Winning Investment Branding Project


MBC Strategic was sought out by a growing real estate private equity investment company, Municipal Capital Appreciation Partners (MCAP), to facilitate a rebrand of their company. The project included the concept and design of a complete brand identity system, which included a new logo, website and content, and a suite of identity and digital materials.


MBC Strategic worked on the development of a strategic and creative platform to identify the best possible positioning for the firm to support its future Fund launches. The team at MBC began a process of rebranding MCAP; beginning with significant market research, messaging platform development and core visual identity development. MBC’s brand strategists worked to create the new brand through appropriate imagery, color schemes and core messaging.


The website launched in 2012, featuring a new brand, logo, content and design. With the help of MBC Strategic, MCAP has successfully defined their role in the investment community and is positioned for future growth and continued expansion. With the powerful visual identity of the website making content readily available to the public, MCAP has increased the opportunity for brand exposure and expand their marketing efforts. The project garnered a MarCom Gold award in 2012.

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