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Rebrand of Global Asset & Wealth Manager
Strategy, Messaging, Web & Materials
Challenge
Cape Capital is a trusted wealth and investment management firm located in Zurich, Switzerland committed to serving remarkable families, individuals and institutions who seek partnership, protection and performance. Formerly a family office, the firm has expanded considerably, offering their range of fixed income, equity and alternative asset management services to firms and families across Europe.
Having previously worked with the firm’s venture capital and private equity division, Cape approached MBC Strategic in 2021 in an effort to refresh its logo, website and collateral, channeling the modern and sophisticated expression of the brand as it has evolved.
Strategy
After conducting extensive research and analysis, MBC came up with a recommended brand strategy that integrated the firm’s next generation, forward-thinking outlook. MBC then leveraged this approach into a website that takes the visitor on a modular journey through the team, insights and approach that supports Cape Capital’s personality and business trajectory.
In addition to the unique homepage, the new website showcased the firm’s investment strategies and thoughtful approach to education and thought capital.
results
The updated logo, website and materials reflected a global firm committed to taking on what’s next—a truly innovative plan for the future of investing. A talented team of designers and strategists evolved the brand presence, presenting a platform and set of materials truly reflective of the firm and its vision.
The brand re-launched in early 2022, better articulating the essence of the firm and better connecting with its audience.
