MBC Celebrates its First 10 Years 2Q08
The process of internally analyzing a rebrand can be a powerful and useful exercise. The MBC team used its 10-year anniversary in May 2008 to provide the backdrop for an introspective analysis and internal rebrand. Our efforts included creating a new logo, refreshing all content, and designing a new website that is better organized with easier navigation and more interactive features and content. In working on our own rebrand, we took the opportunity to pinpoint our identity, extend our core messaging, and add the scope, growth, and breadth of the client work we have done the last 10 years.
Our new branding was created to really embody the direction we are taking the firm. The rebrand was done to help support our growth, with new additions to both our LA and NY creative staff. We aim to build a stronger connection with each of our clients, offering comprehensive branding, marketing, and PR creative service solutions across the finance and investment communities.