MBC Strategic Wins Two 2025 Gramercy Awards for Branding & Website Design

MBC Strategic took home two wins at the 2025 Gramercy Institute Asset Management Marketing Awards for excellence in multi-audience investment branding and website design. These recognitions highlight our longstanding commitment to helping investment managers articulate a clear identity and build digital platforms that support advisors, institutions, and individual investors.

RiverNorth Capital Wins Award for Multi-Audience Branding

2025 Gramercy Multi-Audience Focused Branding Award — “Closed End Fund Rebrand for Investment Manager”

RiverNorth Capital Management—a specialist in closed-end fund strategies and opportunistic investing—partnered with MBC Strategic to undertake a full brand modernization and digital experience enhancement. The engagement received the 2025 Gramercy Award for “Multi-Audience Targeted Under $100B,” recognizing a brand system built to support multiple product types and investor groups.

How MBC Strategic Supported RiverNorth

• Comprehensive brand modernization: We refreshed RiverNorth’s visual identity and extended it across digital and print, establishing a unified, institutional-quality brand system.
• Clearer niche positioning: Messaging & voice was sharpened to highlight the firm’s expertise in closed-end fund inefficiencies and its contrarian investment philosophy.
• Multi-audience website architecture: We reorganized the website to guide advisors, institutions, and retail investors through pathways tailored to their needs while maintaining a cohesive narrative.
• Improved delivery of complex strategies: Performance, trading insights, and investment strategy details were restructured into a digital-first format that supports advisor due diligence and investor education.
• Scalable brand architecture: The refreshed brand positioning and web system were engineered to expand with future vehicles, evolving content, and firm growth.

The result is a clearer, more cohesive expression of a differentiated investment approach that is now easier for multiple audiences to understand and engage with.

Kensington Asset Management Wins for Website Design

2025 Gramercy Multi-Audience Focused Website Award — “Rebranding an Active, Systematic Investment Manager”

Kensington Asset Management (KAM), a rules-based tactical investment manager, worked with MBC Strategic to refine its identity and redesign its website to better reflect the firm’s disciplined, systematic process. The project earned the 2025 Gramercy Award for Multi-Audience Website Design.

How MBC Strategic Supported Kensington

• Refined identity: Kensington’s logo and visual language were modernized to reflect its technical and forward-looking underpinnings.
• Distinctive design direction: A geometric, data-inspired visual system set the firm apart from traditional financial aesthetics while aligning with its analytical, systematic style.
• Audience-centered structure: The new website design intuitively guides advisors, institutions, and individual investors through content tailored to their needs and objectives.
• Integrated data and performance delivery: Automated performance feeds and structured fund & strategy pages present complex processes with clear consistency.
• Streamlined investor communication: Messaging strategy was reshaped to make the firm’s methodology more accessible without reducing sophistication or quality of information.

The redesigned platform provides a coherent digital expression of Kensington’s focused approach and supports clearer communication across audience types.

Multi-Audience Investment Branding Strategies for Modern Asset Managers

These two Gramercy Institute Asset Management Marketing Awards underscore MBC Strategic’s leadership in financial services branding, website development, and multi-audience communication. Our work across firms like RiverNorth and Kensington reflects a consistent focus on:

• Turning complex investment strategies into clear, differentiated positioning
• Designing digital experiences that guide advisors, institutions, and investors
• Building scalable brand and website systems that adapt as firms grow
• Aligning identity, messaging, and digital execution to drive engagement

At MBC Strategic, we believe effective investment branding blends strategic rigor, industry fluency, and modern digital design. These awards highlight how that approach helps investment managers stand out, communicate more effectively, and deepen investor trust.

Discover how strategic branding can elevate your firm’s presence and engagement. Contact us to learn more.