Berkeley Square Capital Management

The team at Berkeley Square had developed something big: a dynamic strategy that evolves modern portfolio theory to the world of relative strength in today’s liquid alternative investments. This disruptive investment approach offered the unique opportunity to develop a brand story that communicated this adaptive and dynamic investment approach. MBC Strategic’s assignment included the design and development of a complete brand identity for the alternative investment firm and registered investment adviser including a new visual identity, website, fund materials, and investment presentation deck. The materials and brand identity were able to engage audiences and leave a lasting impact, positioning Berkeley Square Capital Management as an innovator in alternative investments and setting them up for future success.

Case Studies

• Award Winning Investment Manager Branding

Services

Brand Strategy, Identity, Website, Print, Investment Copywriting, Public Relations, Interactive, Publications

Industries

Asset Management, Alternative Investment, Finance

Awards

• 

  2015 MarCom Award Gold
  Branding
• 

  2015 IFCA - Honorable Mention
  Fund Information