Berkeley Square Capital Management

The team at Berkeley Square had developed something big: a dynamic strategy that evolves modern portfolio theory to the world of relative strength in today’s liquid alternative investments. This disruptive investment approach offered the unique opportunity to develop a brand story that communicated this adaptive and dynamic investment approach. MBC Strategic’s assignment included the design and development of a complete brand identity for the alternative investment firm and registered investment adviser including a new visual identity, website, fund materials, and investment presentation deck. The materials and brand identity were able to engage audiences and leave a lasting impact, positioning Berkeley Square Capital Management as an innovator in alternative investments and setting them up for future success.

Case Studies


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  • 2015 MarCom Award Gold
  • 2015 IFCA - Honorable Mention
    Fund Information