Lear Capital
Lear Capital is one of the nation’s leading distributors of gold coins and bullion to alternative investment clients, with over $2 billion in transactions. MBC Strategic began working with Lear in 2014 to explore new strategic messaging platforms for brand and advertising efforts. After analyzing competitors’ brand messages and ad campaigns, the MBC team recommended a series strongly differentiated, authentic messaging platforms and support messages for use across print, web and advertising materials and IRA product development.