Comprehensive Website for Global Private Credit Investment Manager
Alternative Asset Management Web Design and Development
Challenge
In early 2024, Varde Partners reached out to MBC Strategic to support its efforts to refresh and enhance the web presence of the global alternative credit manager. The range of goals included renewed user experience, deeper content integration and a new way to articulate the range of industry expertise and supportive transactions across asset-based financing, corporate credit and global real estate.
To help develop the messaging and design strategy, MBC was also engaged to perform detailed brand and competitive research.
Strategy
With a strategy that was underpinned by the articulation of the core value provided by the firm’s people, process and platform, we developed a new look that incorporated powerful typography and global imagery from each of the firm’s locations. New content and pages were created to provide deeper insight into the continuity of Varde’s investment approach across sectors and assets.
The page design process was done to showcase the perspective and partnership offered to its institutional private credit investors. With engaging page flow, deeper brand storytelling and tangible examples to showcase the global scale and scope of each transaction and how it delivers value in alternative credit asset management.
results
The new private credit website design project launched early in the fourth quarter of 2024, as the refreshed look better aligned with global scale and sophistication that has propelled the firm’s growth. The scalable site serves as the entry point to the brand across its operations in the United States, Europe and Asia.
In addition to the site, MBC also assisted with conference materials, presentation design and interactive digital assets.
