Rebranding a Global Growth Equity Asset Manager
Comprehensive Branding Strategy for Axiom Investors
Axiom Investors is a fundamental global equity manager focused on uncovering acceleration points that lead to sustainable growth opportunities for institutional investors around the world. Pairing real-time systematic data analysis with collaborative human insight, the firm incorporates a fundamental, consistent and transparent dynamic growth focus into a clearly defined, well-structured and empirical process.
In 2021, Axiom approached MBC Strategic to execute the investment manager’s website redesign and update its brand messaging and institutional investment materials through a strategy reflective of its global perspective and extensive network delivering growth.
After conducting extensive competitive and industry analysis as well as numerous stakeholder interviews, the MBC team developed an impactful messaging strategy centered around the platform: “Investing Ahead of the Curve.”
MBC also helped Axiom tell its story with the support of visuals, such as 3D animation, motion graphics and interactive factsheet and charts, capturing the firm’s forward-looking process and articulating its investment expertise, culture and strong performance to a global client base.
With its launch in 2021, the new brand showcased updated messaging and engaging design across its SEO-optimized website and refined suite of marketing materials. The project has since received recognition, ranking Gold in both the 2021 MarCom Awards (Branding Refresh Category) and 2022 dotCOMM Awards (Excellence in the Financial Services Website Category).