Venture Capital Website and Rebrand
Building a Creative Venture Capital Branding Platform
Challenge
Branching out of Riyadh, Saudi Arabia, SEEDRA is an early-stage venture capital focusing on cultivating disruptive innovations and trends across the region. Investing in companies from the inception stage to Series-A and beyond, SEEDRA provides financing and hands-on development support through pre-seed and seed stage investments.
SEEDRA contacted MBC to develop branding and identity, a suite of marketing materials and a forward-thinking venture capital website. They wanted to communicate their innovation and streamline creativity in the venture space, while also showcasing the offering of a complete venture ecosystem.
Strategy
After extensive interviews with key stakeholders, as well as brand and industry analysis, MBC suggested the messaging platform “Venture/Forward.” The duality of these words insinuates not only the focus on venture capital, but also the venture and future-forward thinking, technology, and growth that SEEDRA represents. This platform speaks to SEEDRA’s culture of economic dynamism where problem-solvers redefine the businesses of today and ultimately points to “Advancing the Entrepreneurial Spirit to Create What’s Next.”
The branding platform was executed across the venture capital website design and marketing materials, creating a cohesive brand identity that showcases innovation and SEEDRA’s active participation in the transformation of our economy.
results
MBC helped tell SEEDRA’s story and build their brand personality as an experienced firm that has the right entrepreneurial spirit. The new website has user-friendly navigation and a design that speaks to the level of expertise SEEDRA offers its clients. The site and brand launched in 2021, supported by impactful visuals that convey SEEDRA’s confident and innovative hands-on approach to venture capital. Powerful images and futuristic illustrations showcase SEEDRA’s unique qualification to build companies internal capabilities and successfully navigate the next stage of their journey.
