Guardian Investment Banking
Guardian provides comprehensive investment banking solutions to a national real estate market. With a specialization in real estate, loan sales and asset management, Guardian works with asset managers, financial institutions and investors. Through an innovative process that combines capital market experience and local market knowledge, Guardian Investment Banking brings cutting-edge technology to the real estate market, offering a unique combination of expertise for assets and transactions of all types and sizes. The firm also leverages the Guardian MarketMaker platform to efficiently connect buyers and sellers dealing in properties, single-asset and portfolio loans, and land assets. MBC Strategic was sought out to facilitate a rebrand for the parent company as well as the branding and strategic positioning of the firm’s two sub-brands. The assignment included the development of a strategic and creative platform to identify the best possible positioning for the firm as it expanded. It also included the concept and design of a complete brand identity system, including a new logo, messaging, suite of identity materials and website, new content for both web and print, advertising and the implementation of a strategic marketing program.
As a part of the ongoing agency relationship, MBC handles all marketing and public relations for Guardian. We work closely with the executive team at Guardian to develop and implement strategic messaging and marketing for the growing company. In the past year, MBC has been responsible for a wide range of press release placements in key publications announcing Guardian’s latest deals and talent acquisitions, as well as email marketing campaigns to increase interaction with key clients. MBC developed a social media strategy for the investment bank, involving LinkedIn and Twitter to help Guardian reach potential clients as well as key publications in the industry.
Case Studies
Services
Brand Strategy, Identity, Advertising, Website, Print, Investment Copywriting, Public Relations, Interactive, Publications
Industries
Asset Management, Real Estate, Investment Banking, Brokerage, Finance
Awards
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2011 Interactive Media Awards - Best In Class
Financial Services -
2011 MarCom Awards Platinum
Rebranding
