MBC Strategic Receives 2022 Gramercy Institute Asset Management Marketing Award for Branding

November 25, 2022, Boston, MA – MBC Strategic has been awarded Gramercy Institute’s Asset Management Marketing Award for their branding work for The London Company—an institutional value equity asset manager based in Virginia. MBC is honored to receive this award for investment management branding strategy and design execution, and is proud to share recognition with each company nominated.

The London Company and MBC are looking forward to sharing the stage with other category winners such as Vanguard, State Street Global Advisors, MFS Investment Management, Alliance Bernstein, Morgan Stanley and Invesco at the award ceremony at Gramercy Institute’s Financial Marketer’s Forum in Boston on December 8th.

With a brand personality and voice focused on dedication, sophistication, and confidence, MBC created a visual journey immersing users in the firm’s unconventional quality and the subsequent long-term value it creates. Their new primary logo is a combination mark representing two overlapping sails—paying homage to the firm’s navigational and directional investment style. The new logo coupled with modern serif lettering connects the firm’s long history with its modern look and process. The new color palette is sophisticated, featuring a dark blue, rich yellow, and bright accent colors. Brand imagery seen throughout the site enhances the meaning of content and messaging through impactful perspectives, strong light sources, and single focal points.

The branding project also included a complete rework of the firm’s decks, fact sheets and sales support materials. The asset management branding strategy and design were meant to embody and articulate the firm’s truly elevated stock selection approach and differentiated quality value investment process. Building off this core strategy, the design team began creating an online visual journey across an engaging website, interactive strategy pages and straightforward brand storytelling.

ABOUT the Gramercy institute

Founded in 2002, The Gramercy Institute provides research, analysis and consulting to the world’s top financial brands. The mission of the Gramercy Institute is “to provide insight and information to senior marketers from the world’s leading financial brands while honoring and sharing the industry’s very best practices.”

The Gramercy Institute has always held that asset management is a distinct area within financial services. With this in mind, Gramercy Institute, once again, invited the world’s leading asset management firms and their partners to enter their very best marketing work in this important marketing award program.

This program evaluated asset management marketing work according to creative excellence, content marketing, media strategy, marketing strategy, experiential marketing and other benchmarks of asset management marketing success. The Gramercy Institute hosts over twenty-five conferences, summits, forums and award shows each year in leading financial hubs worldwide including Amsterdam, Boston, Chicago, Hong Kong, London, New York, Philadelphia, San Francisco and Toronto.

To learn more about MBC Strategic and how to improve your financial and investment marketing and branding solutions, contact MBC Strategic today.