Driftwood Acquisitions and Development

Driftwood Acquisitions & Development (DAD) is a hotel investment management firm that leverages a nationwide footprint to acquire and develop institutional quality hotel assets. The firm has also pioneered a new way for accredited investors to co-invest. Together with Driftwood Hospitality Management, they own and manage over 10,000 rooms across 56 hotels. The firm has forged strong partnerships with major brands and industry leaders to unlock the best opportunities nationwide.

MBC Strategic provided the institutional hotel investment firm with logo, design direction, branding insights, messaging, and story for a comprehensive rebrand launched in late 2018.