Homestead Funds

Homestead Funds is mutual fund and asset manager with roots in rural America, originally formed over 30 years ago to invest on behalf of community electric cooperatives and their members. Homestead’s values are aligned, and their objectives are clear. They strive to harness the ideals of integrity, commitment and collaboration to develop personalized investment strategies, while giving investors and their advisors the resources, education and support needed to build the bright financial futures they deserve.

MBC Strategic worked with the investment marketing team at Homestead Funds on a comprehensive mutual fund and asset management rebrand, with new brand strategy, messaging, visual identity, website and marketing materials. The new brand launched in late 2021.