Planet Financial Group

Planet Financial Group is a fully integrated family of companies delivering innovative lending, origination, servicing and asset management solutions. The firm was created to meet and exceed today’s market lending demands by connecting multi-channel origination, in-house servicing, sophisticated asset management and investment opportunities under a fully integrated operational form. Planet provides the structure, leadership, and resources necessary to operate at peak efficiency. The result is a synergistic alignment of process and performance, allowing Planet to serve and complete the ongoing needs of customers.

MBC Strategic worked with Planet Financial Group on a comprehensive rebrand of The Planet Family of Companies, including five affiliated brands. MBC helped establish a consistent brand identity and visual language across these companies to strengthen Planet’s overarching voice and create a unique organizational branding framework.