Ladder Funds
Ladder Capital, a commercial mortgage lender and commercial real estate investment firm, was launching a mutual fund division to allow for public investment into CRE loans. The firm was looking to communicate the benefits of CRE-related debt, CMBS investing, and how Ladder Capital’s targeted approach was well-suited mutual fund investors looking to build out and diversify their bond portfolios. MBC Strategic was brought on to assist in tailoring the branding of this alternative investment strategy to a mutual fund audience. The project included the design and development of the investment firm’s mutual fund website, as well as the design of a suite of mutual fund marketing materials. MBC also assisted in communicating the benefits of Ladder’s investment methodology, helping investors realize the potential of commercial real estate while seeing how Ladder’s fund also focused on capital preservation.
