MCAP Apartment Portfolio
Municipal Capital Appreciation Partners (MCAP) focuses on real estate that can be refinanced with municipal bonds, as well as distressed, defaulted and non-rated municipal revenue bonds secured by real estate. Since its inception in 1996, the MCAP Funds have invested over $600 million in affordable housing, senior housing, assisted living facilities and related investments. The MCAP Funds have purchased, restructured and developed more than 8,000 multifamily housing units nationwide. In 2012, MBC began work with the firm to market and develop web presence for its portfolio of apartment complex assets located nationwide.
Our investment branding team worked to develop flexible design options that would translate across various brands with differing color schemes. The design featured large imagery of the complexes as well as social media integration for increased interaction between the management and current and future tenants.