Municipal Capital Appreciation Partners
The MCAP private equity fund series has a track record that dates back to 1996. The firm seeks to achieve high absolute returns in the form of long-term capital gains and tax-exempt income by taking a proactive role in financial restructurings and implementing property improvements. The Funds’ acquisition of municipal bonds, tax credits and the use of tax efficient investment strategies mitigate investment risk, as does the Funds’ reliance on financial restructuring to achieve investment gains.
In 2021, MBC refreshed and updated the website for the private equity investment firm, revamping imagery and functionality across the site and improving desktop and mobile user journeys.
Case Studies
Services
Brand Strategy, Identity, Website, Print, Investment Copywriting, Interactive, Publications
Industries
Asset Management, Alternative Investment, Real Estate
Awards
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2012 MarCom Gold Award
Rebranding