The London Company

Awards

2022 Gramercy Institute Asset Management Marketing Award Branding

2022 dotCOMM Award Platinum Website, Finance

2022 MarCom Award Gold – Branding Refresh

The London Company is an institutional quality value asset manager based in Richmond, Virginia. The firm was founded in 1994 and manages focused, high active share U.S. Equity portfolios across the capitalization spectrum utilizing a single, proven investment process. Their value strategy is rooted in downside protection and seeks to generate meaningful excess returns and lower levels of volatility over full market cycles.

The London Company contacted MBC for a comprehensive rebrand in 2021, including logo, messaging strategy, branding, materials and website. The new brand launched in mid-2022.

HEX: #053552

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CMYK: 100 77 43 37

PMS: 540c

HEX: #D0AB2B

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CMYK: 20 30 100 0

PMS: 7752c

HEX: #66B0BD

RGB: 102 176 189

CMYK: 60 14 24 0

PMS: 7709c

HEX: #D8502F

RGB: 216 80 47

CMYK: 10 83 94 1

PMS: 173c

HEX: #F48048

RGB: 244 128 72

CMYK: 0 62 79 0

PMS: 164c

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