The London Company
Services
Brand Strategy, Identity, Website, ESG Impact Investment Marketing, Print, Investment Copywriting, Interactive, Publications, SEOCase Studies
Rebrand of Institutional Value Equity ManagerAwards
2022 Gramercy Institute Asset Management Marketing Award Branding
2022 dotCOMM Award Platinum Website, Finance
2022 MarCom Award Gold – Branding Refresh
The London Company is an institutional quality value asset manager based in Richmond, Virginia. The firm was founded in 1994 and manages focused, high active share U.S. Equity portfolios across the capitalization spectrum utilizing a single, proven investment process. Their value strategy is rooted in downside protection and seeks to generate meaningful excess returns and lower levels of volatility over full market cycles.
The London Company contacted MBC for a comprehensive rebrand in 2021, including logo, messaging strategy, branding, materials and website. The new brand launched in mid-2022.
HEX: #053552
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CMYK: 100 77 43 37
PMS: 540c
HEX: #D0AB2B
RGB: 208 171 43
CMYK: 20 30 100 0
PMS: 7752c
HEX: #66B0BD
RGB: 102 176 189
CMYK: 60 14 24 0
PMS: 7709c
HEX: #D8502F
RGB: 216 80 47
CMYK: 10 83 94 1
PMS: 173c
HEX: #F48048
RGB: 244 128 72
CMYK: 0 62 79 0
PMS: 164c
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