2022 dotCOMM Award-Winning Investment And Financial Services Websites
MBC Strategic is honored to have been recognized by the dotCOMM Awards as a leader in digital marketing communications after receiving three awards and an honorable mention for outstanding financial services website design and development. The dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition is unique in that it reflects the role of creatives in the dynamic web that is transforming how we market and communicate products and services. dotCOMM entries come from corporate communication departments, public relations firms, digital shops, advertising agencies and freelancers and is judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.
MBC’s Matt Brunini commented on the recognition, “We are honored to be recognized by our marketing peers for these four investment services branding and website projects. The entire team put in really thoughtful and creative work to execute these rebrands, delivering a new way of articulating what makes our client’s firms unique and exciting—both visually and with updated brand strategy.”
MBC Strategic received the highest honor in the category of Finance, taking home the prestigious Platinum award for two firms, Cape Capital—a global asset and wealth manager branding strategy, messaging, website design, and marketing materials project, along with a Platinum award for The London Company – a rebranding overhaul of an institutional asset manager involving brand strategy, messaging, new logo, website design, and marketing materials. In addition to the Platinum award, MBC Strategic received a Gold award for our work on a global growth equity asset management website for Axiom Investors, where we updated messaging and materials as well as the investment management website redesign.
MBC Strategic also received an Honorable Mention for a recent mutual fund website redesign for Homestead Funds—a mutual fund and asset manager.
The London Company – 2022 Platinum Winner
The London Company’s refreshed website and brand strategy is meant to embody and articulate the firm’s truly elevated approach. Building off this core strategy, the team took the next step in creating an online visual journey across the engaging website, featuring interactive elements, a mix of aspirational and engaging imagery, as well as powerful messaging that is true to the brand’s vision and outlook. To read more about this award-winning rebrand of an institutional value equity manager that received the Platinum award, click here.
Cape Capital – 2022 Platinum Winner
Cape Capital’s new website takes the visitor on a modular journey through their team, insights and approach that supports the firm’s personality and business trajectory, with a unique homepage, showcasing the firm’s investment strategies and thoughtful approach to education and thought capital. To learn more about this award-winning rebrand for a global asset and wealth management firm that won the Platinum award, click here.
Axiom Investors – 2022 Gold Winner
Axiom Investors’ updated website included new positioning, messaging, 3D animation, interactive charts, factsheets and materials, which articulate their culture and tell a unique story of institutional investment collaboration, reflecting their global perspective and network. To read more about this comprehensive global growth equity manager rebrand and website that received the Gold award, click here.
Homestead Funds – 2022 Honorable Mention
Homestead Funds’ new website showcases a well-thought-out user journey and strong visual language, video and imagery as a focus for the design execution of the streamlined mutual fund website, along with leveraging strong white space, intriguing visuals, vibrant colors and interactive charts and elements. To read more about this comprehensive mutual fund rebrand and website that received an Honorable Mention, click here.
The dotCOMM awards competition spotlights the role of creatives in the dynamic, constantly evolving online environment. Interactivity, content, design, social media, video, apps, blogs and influencers are all important components of digital public relations, marketing and advertising campaigns. Together, they generate branding, customer engagement and ultimately sales. Learn more here.