Fullgoal Asset Management
Fullgoal, one of the largest asset managers in China, wanted to leverage its history and strengths to offer investment solutions to the largest institutional investors across Europe and Asia. Fullgoal approached MBC Strategic to help present its investment solutions with a more creative and Western-style approach, and to communicate its competitive advantages to global investors and institutions. MBC Strategic developed a comprehensive brand strategy, designed all investment marketing materials including fact sheets, identity materials, presentation decks, as well as the design and development their fund company website.
Brand Strategy, Identity, Advertising, Website, Print, Investment Copywriting, Interactive, Publications, SEO
Asset Management, Mutual Funds, Finance
2016 Marcom Award Gold
2017 Interactive Media Awards - Best in Class
SunAmerica Asset Management
Concept, strategy and content for SAAMCo, who oversees a $50 billion family of funds