SunAmerica Practice Management

MBC has supported SunAmerica’s value add practice management programs across their business lines for nearly a decade. From deep research to strategies to help advisors build business, these powerful marketing tools have helped the firm gain additional share and loyalty from their key clients. Recent success includes a series of award-winning projects including a comprehensive practice management and coaching program, a client engagement series, a turnkey referral program and a retirement research campaign delving into the changing attitudes of next generation of retirees in America. 

SunAmerica is part of the AIG family, the world’s largest insurance organization with more than 88 million customers around the globe and network of over 62,000 people in more than 90 countries.

Case Studies


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  • 2010 MarCom Gold Award
    Practice Management
  • 2011 MarCom Gold Award
    Referral Program