MBC Strategic

SunAmerica Practice Management

MBC has supported SunAmerica’s value add practice management programs across their business lines for nearly a decade. From deep research to strategies to help advisors build business, these powerful marketing tools have helped the firm gain additional share and loyalty from their key clients. Recent success includes a series of award-winning projects including a comprehensive practice management and coaching program, a client engagement series, a turnkey referral program and a retirement research campaign delving into the changing attitudes of next generation of retirees in America. 

SunAmerica is part of the AIG family, the world’s largest insurance organization with more than 88 million customers around the globe and network of over 62,000 people in more than 90 countries.

Case Studies


, , , ,


, , ,


  • 2010 MarCom Gold
    Practice Management
  • 2011 MarCom Gold
    Referral Program

SunAmerica Asset Management

Concept, strategy and content for SAAMCo, who oversees a $50 billion family of funds

View Projects


The team at MBC has worked across SunAmerica’s companies for more than 15 years

View Projects


AIG is one of the world’s largest insurers and financial service providers

View Projects