Washington Mutual
During its rapid national expansion in the late 1990s and early 2000s, WaMu was consistently at the forefront of marketing creativity and innovation. Throughout the ten-year period, MBC team members enjoyed an intimate and extensive branding relationship with the firm, supporting their dramatic growth and assisting with the development of award-winning marketing strategy and execution for their banking, brokerage, and investment management divisions. MBC assisted with brand development, content creation, product management, fund company website design, research-focused product positioning and the development of sales and marketing materials.
During the final five years of the relationship, assets in the firm’s asset allocation portfolios increased nearly 500% while the industry averaged growth of about 3.5% per year. Through the course of the evolution of the partnership, the asset allocation portfolios buoyed the mutual fund company’s overall assets from below $2 billion into a powerful scale hurdle point of more than $20 billion, with nearly all the growth attributed to the portfolios.
Case Studies
Services
Brand Strategy, Identity, Website, Print, Investment Copywriting, Interactive, Publications
