During its rapid national expansion in the late 1990s and early 2000s, WaMu was consistently at the forefront of marketing creativity and innovation. Throughout the ten-year period, MBC team members enjoyed an intimate and extensive branding relationship with the firm, supporting their dramatic growth and assisting with the development of award-winning marketing strategy and execution for their banking, brokerage, and investment management divisions. MBC assisted with brand development, content creation, product management, fund company website design, research-focused product positioning and the development of sales and marketing materials.
During the final five years of the relationship, assets in the firm’s asset allocation portfolios increased nearly 500% while the industry averaged growth of about 3.5% per year. Through the course of the evolution of the partnership, the asset allocation portfolios buoyed the mutual fund company’s overall assets from below $2 billion into a powerful scale hurdle point of more than $20 billion, with nearly all the growth attributed to the portfolios.
Brand Strategy, Identity, Website, Print, Investment Copywriting, Interactive, Publications
MBC has assisted one of leading global asset managers since 2005, working across multiple divisions and product lines