MBC Strategic

MBC Strategic Advertising Campaign Wins Gold Communicator Award for Excellence in Innovation and Craft

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MBC Strategic is pleased to announce the receipt of the award of excellence from The Communicator, recognizing MBC for its work in the strategic and innovative print advertising campaign it developed for Partner Engineering and Science, Inc. The Communicator prizes innovation and craft in the fields of marketing and communications, honoring ideas, concepts, strategies, and executions that will shape the market to come.

The bold and humorous financial services advertising campaign that MBC Strategic developed showcased Partner’s core strength: its ability to deliver high quality, thorough commercial real estate-related due diligence, quickly. Partner is a leading national provider of environmental and engineering due diligence and consulting services for the commercial real estate industry, including commercial mortgage backed securities. MBC Strategic, leading the development of a creative platform and the design and creation of a trade and online advertising campaign, utilized a coupling of humor and emotion to give the financial trade advertising campaign and messaging a lasting impact, competitively positioning Partner in a unique and differentiating way and speaking into the actual concerns of their clients.

Judges for the Communicator include Coach, Condé Nast, the Walt Disney Company, the Ellen Degeneres Show, Estee Lauder, MTV Networks, Sotheby’s Institute of Art, Time, and Victoria’s Secret.

Read more about our project with Partner ESI here.

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May 18, 2015 | , , , ,

In economics the majority is always wrong.

— John Kenneth Galbraith



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