SunAmerica
As one of the largest providers of retirement investment solutions, SunAmerica has enjoyed a more than 15-year partnership with the MBC team that includes assistance with branding and marketing strategy and execution for its wide range of investment, insurance, and financial advisory practices. The relationship has been extremely successful as the firm has grown significantly and maintains a tremendous amount of market share across the financial community. Recent success includes a series of MarCom award-winning projects in both practice management and product positioning, as well as a turnkey referral program and campaign delving into the changing attitudes of next generation of retirees in America.
SunAmerica is part of the AIG family, the world’s largest insurance organization with more than 88 million customers around the globe and network of over 62,000 people in more than 90 countries.
Case Studies
Services
Brand Strategy, Identity, Website, ESG Impact Investment Marketing, Print, Investment Copywriting, Interactive, Publications
Industries
Asset Management, Mutual Funds, Alternative Investment, Brokerage, Insurance
Awards
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2010 MarCom
Multiple -
2011 MarCom
Multiple -
2012 MarCom
Multiple -
2014 IFCA
Multiple
